You are here: HomeCulture & Travel › Poland’s Jet Story finds success in the U.S. and Europe

Culture & Travel

Poland’s Jet Story finds success in the U.S. and Europe

By Jan Onghanseng
-    Aug 31, 2016
Credit : GMI Post

Only a decade old, Jet Story, a leading Polish executive jet operator, has made strong headway as it continues to expand its global reach. Jet Story’s tactical name change last year has lent a global image to the company and readied its brand for worldwide recognition.

Jet Story’s main business remains charter flights, but it recently diversified to aircraft management, maintenance and service.

The luxurious interiors of Jet Story’s private jets reflect an understanding of its intended customers. Credit: Jet Story

In the beginning, Jet Story focused mainly on Russia and the local market, marketing its services directly to potential customers. But a few years ago, it partnered with brokers, mostly in Western Europe and United States, and discovered a huge market.

“It’s good that this industry is dominated with brokers. We have to build strong relationships and gain their trust then we get access to all their clients and companies,” said CEO Jakub Benke.

Among Jet Story’s strengths are flexibility, dedicated service personnel, operational excellence, understanding of its markets and entrepreneurial mindset. However, its main challenge is associating Poland with luxury and executive travel.

“It is very difficult being a Polish company. Ultra luxury jets are not associated with Poland; maybe with Switzerland, Germany but not with Poland. We need to build the reputation of Poland on luxury while maintaining growth in our own market,” Benke explained.

With its fleet of 15 aircraft, Jet Story’s priority in the next few years is to expand to Western Europe through acquisitions or mergers. Benke believes the company will find beneficial and complementary partnerships with a German or Swiss company because it will further strengthen its image as a luxury brand.

REGIONAL

The cost of convenience in Japan: when foreign students work instead of study

By Hifumi Okunuki
- via The Japan Times    Apr 23, 2017

It’s midnight at the convenience store I often patronize near my home in Tokyo’s central Shinjuku district. The store’s open all ...

Race, Gender, Region: Understanding the Decline in U.S. Life Expectancy

By Thomas J. Bollyky
- via Foreign Affairs    Dec 16, 2017

Last week, the National Center for Health Statistics (NCHS), part of the U.S. Centers of Disease Control and Prevention, released its 2015 mortalit...

Can India Save the Warming Planet?

By Varun Sivaram
- via Foreign Affairs    May 01, 2017

With its population and living standards rising quickly, India is a wild-card country that could prevent the world from limiting global warming to ...

BUSINESS

Tellmeclub’s bankruptcy grounds discount travel services

By Philip Brasor,Masako Tsubuku
- via The Japan Times    Apr 22, 2017

On March 27, discount travel company Tellmeclub filed for bankruptcy while a number of its Japanese customers were still overseas on package tours....

CEO Focus: Angelo Eco wants to build sustainable societies locally and abroad

By Jan Onghanseng
-    May 15, 2017

A Japanese company believes that small pockets of change are more effective in addressing the world’s biggest challenges. His ambitious vision invo...

SOMIC Ishikawa stakes future on new markets and products

By Jan Onghanseng
-    Apr 26, 2017

A leading car components manufacturer in Japan is capitalizing on its competitive advantages to improve its chances of securing hold in markets in ...

CULTURE & TRAVEL

You may be telling everyone where you live on Instagram

   Jul 08, 2014

All heavy Instagram users should heed this warning: the “Add to Photo Map” function may be showing your stalkers where you work, where you hang out...

Showa Boston: Bridging Japan and America for nearly 30 years

By Karl Cryer
-    Dec 07, 2015

A Japanese university has set up a school in Boston, Massachusetts to provide students with an immersive introduction to American culture and way o...

Success stories: Japanese restaurateur makes it big in the Big Apple

By Karl Cryer
-    Dec 04, 2015

A first-generation Japanese immigrant, Bon Yagi is considered a hero in his New York neighborhood for having introduced the city to the diversity o...

latest special features:

Upcoming Reports from

Japan 2017, Part 2

See Preview »

Following a successful report on Tokyo and Osaka, GMI returns to Japan to cover the rest of the country. While Japan, of course, boasts of glob...

Taiwan 2017

See Preview »

Celebrating over 35 years since the enactment of the Taiwan Relations Act, the Republic of China (Taiwan) and the United States share a special bon...

Southern California 2017

See Preview »

During his state visit to the United States in April 2016, Japanese Prime Minister Shinzo Abe reaffirmed his confidence that Japan and the United S...

Philippines 2017

See Preview »

Commemorating the 70th anniversary of formal diplomatic relations with the United States, the Philippines is widely viewed as one of the most relia...




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile