For more than 27 years, the Paradyz Group has designed and manufactured ceramic tiles that have become easily recognizable for their distinct design. With a distribution network in 40 countries, the family-owned firm is determined to broaden its reach around the world.
This year saw significant milestones for company. In March, the company underwent a change in ownership, with the Tepinski family assuming full control. The following month, it won the prestigious Red Dot Design Award for its TRAKT collection.
With the recent restructuring in its ownership structure, Paradyz Group Chairman Adam Tepinski agreed to meet with GMI Post to share his plans to grow the company.
GMI Post: Following recent changes in management, what can we see from Paradyz in the short term?
Adam Tepinski: The business is now in the hands of only one family. This helps greatly in shortening the decision-making process, which previously took months because of
the different mindsets and priorities of all the owners. Several smaller companies are growing because they act fast.
Additionally, this restructuring prioritizes three facets: supply chain management for better production planning, technological development and innovation to enhance tile design and production efficiency, and enhanced digital marketing to better engage a more global market.
GMI: What is Paradyz Group’s industry position and how is your brand perceived locally and overseas?
Tepinski: Paradyz is an established name in Europe especially in the Eastern European markets, where the industry is not so saturated. However, because of unstable market conditions there, especially in large markets like Russia and Ukraine, we are looking to expand to Western Europe, like Germany and France.
As a Polish brand, we need to familiarize other markets about our capability in creating high quality products. We are gaining momentum but it will take longer for the perception to fully change.
GMI: What are some of Paradyz’s priorities in the near future?
Tepinski: Our main priority is to focus on improving quality while still developing competitive products. We are also planning further global expansion. A large majority of our business is currently local and we hope to have it at 50-50 by 2021.
We are looking at international collaborations with manufactures that could complement our tiles. At the moment, finding complementary furniture makers and how this could extend our product ranges to provide wider choices to clients is a top priority.