You are here: HomeBusiness › Oknoplast bent on building a global brand

Business

Oknoplast bent on building a global brand

By Karl Cryer
-    Oct 04, 2016
Credit : GMI Post

In the last 10 years, Polish company Oknoplast has become a globally recognized brand of PVC windows, window accessories and doors, as well as aluminum products and roller shutters, largely helped by its entry into the single European market in 2004.

Oknoplast, founded 1994, first exported its products to neighboring Germany, where it now has 330 showrooms. To date, the company has nearly 2,500 outlets in 10 countries across Europe.

Aside from the affordability of its products, Oknoplast takes pride in the current and versatile design of its pre-fabricated windows and doors. Credit: Oknoplast

With its assertive expansion across Europe, the company won several citations, including the Forbes’ Diamonds Award in 2009, 2010 and 2013 for significantly increasing its market value during those years.

Last year, Oknoplast was named by business magazine Gazeta Bankowa as one of Poland’s top 20 exporters and one of the country’s most dynamic export companies.

The company has kept up with its competitors through an aggressive marketing strategy that includes participation in industry trade fairs, showrooms and sports marketing.

Oknoplast regularly takes part in the Fensterbau Frontale International Trade Fair in Nuremberg and the International Windows Exhibition in Bologna. Meanwhile, it has also sponsored major soccer clubs Inter Milan, Olympique Lyonnais and Borussia Dortmund.

“We’ve started to build a brand. This includes sports sponsorships. Our idea is not to be the cheapest, like our Polish competitors; but to be the best. We want to create standards in Europe,” said CEO Mikolaj Placek.

REGIONAL

Nordic cooking, Japanese bounty: strong Noma current runs through new Tokyo restaurant

By Robbie Swinnerton
- via The Japan Times    Apr 26, 2018

The culinary thread running from Greenland to Copenhagen and thence to Hokkaido and the rest of Japan may not be immediately obvious. But those are...

Texas-Japan Summit: Innovating regional relationships

By Irene Hirano Inouye, President of the U.S.-Japan Council
-    Apr 10, 2018

For its second regional summit, the U.S.-Japan Council selected Texas for its venue because the state has remained a leading destination for foreig...

Business opportunities in Latin America for Japanese companies

By Javier A. Mazon
-    Mar 26, 2018

Thanks to Texas' proximity to the emerging markets of Central and South America, several major Japanese companies with significant investments in L...

BUSINESS

Japan’s Mizuho loses Saudi bond role in ongoing Gulf rift with Qatar

via The Japan Times    Apr 19, 2018

Japan’s Mizuho Securities has lost a bond mandate for Saudi Arabia, on top of another for Qatar, banking sources said, highlighting how inter...

It's time to turn manufacturing on its head

By Tony Richards, President and CEO of Impact Dakota
-    Apr 24, 2018

The leader of a major business group in North Dakota has issued a call for government and industries to break away from long-held notions about eco...

An American SME enjoys success in Japan with a start-up distributor

By Doug Taeckens, CEO of Pace Solutions
-    Apr 04, 2018

As Japan is a very complex market, some American companies have found it hard to succeed in the country without a partner that has in-depth knowled...

CULTURE & TRAVEL

Naoyuku Kawahara: Helping Sudan heal with medicine and more

By Kathryn Wortley
- via The Japan Times    Apr 21, 2018

Naoyuku Kawahara quit his job as a medical attache for the Embassy of Japan in Sudan to set up a non-profit organization, Rociantes, and provide ...

Japanese-style hospitality at the heart of Eurasia

By Francis Pacheco
-    Aug 28, 2017

Located at the heart of Kazakhstan's financial and cultural center, Rixos Almaty takes in pride in how its own brand of service and makes sure that...

Poland’s Jet Story finds success in the U.S. and Europe

By Jan Onghanseng
-    Aug 31, 2016

With a recent change in brand, Polish business jet operator Jet Story is hoping to attract a larger clientele, specifically in Western Europe and t...

latest special features:

Upcoming Reports from

Vietnam 2018

See Preview »

In 2017, Vietnam's GDP growth surged to 6.8 percent, its best performance in ten years. Aiming to have one million efficient companies and privatiz...

South Korea 2018

See Preview »

As one of Asia’s most stable and most dynamic economies, South Korea maintains its status as a global leader because of its commitment to free trad...

Texas 2018

See Preview »

The fourth-largest source of foreign direct investment in Texas, Japan has accounted for for more than 200 investments and projects over the last d...

Germany 2018, Pt. 2

See Preview »

As the world’s fourth-largest largest economy and Europe’s leading economy, Germany looks to 2018 with pressing issues. How does the German economy...




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile