You are here: HomeBusiness › Oknoplast bent on building a global brand

Business

Oknoplast bent on building a global brand

By Karl Cryer
-    Oct 04, 2016
Credit : GMI Post

In the last 10 years, Polish company Oknoplast has become a globally recognized brand of PVC windows, window accessories and doors, as well as aluminum products and roller shutters, largely helped by its entry into the single European market in 2004.

Oknoplast, founded 1994, first exported its products to neighboring Germany, where it now has 330 showrooms. To date, the company has nearly 2,500 outlets in 10 countries across Europe.

Aside from the affordability of its products, Oknoplast takes pride in the current and versatile design of its pre-fabricated windows and doors. Credit: Oknoplast

With its assertive expansion across Europe, the company won several citations, including the Forbes’ Diamonds Award in 2009, 2010 and 2013 for significantly increasing its market value during those years.

Last year, Oknoplast was named by business magazine Gazeta Bankowa as one of Poland’s top 20 exporters and one of the country’s most dynamic export companies.

The company has kept up with its competitors through an aggressive marketing strategy that includes participation in industry trade fairs, showrooms and sports marketing.

Oknoplast regularly takes part in the Fensterbau Frontale International Trade Fair in Nuremberg and the International Windows Exhibition in Bologna. Meanwhile, it has also sponsored major soccer clubs Inter Milan, Olympique Lyonnais and Borussia Dortmund.

“We’ve started to build a brand. This includes sports sponsorships. Our idea is not to be the cheapest, like our Polish competitors; but to be the best. We want to create standards in Europe,” said CEO Mikolaj Placek.

REGIONAL

Short Shorts Film Festival & Asia teams up with Exile’s Hiro to create a contemporary fusion of vision and sound

By Mark Schilling
- via The Japan Times    May 25, 2017

From its debut in 1999 as the passion project of actor Tetsuya Bessho, Short Shorts Film Festival & Asia has grown into a big event ...

Race, Gender, Region: Understanding the Decline in U.S. Life Expectancy

By Thomas J. Bollyky
- via Foreign Affairs    Dec 16, 2017

Last week, the National Center for Health Statistics (NCHS), part of the U.S. Centers of Disease Control and Prevention, released its 2015 mortalit...

Trump's Bluff on North Korea Will Not Work

By Philip H. Gordon
- via Foreign Affairs    May 16, 2017

Writing in the Nikkei Asian Review, Philip Gordon argues that Trump’s approach to North Korea is unlikely to work—and could come back t...

BUSINESS

Japan waking up to the problems of sleeping cash

By Philip Brasor,Masako Tsubuku
- via The Japan Times    May 12, 2017

In recent weeks there have been two well-reported robberies of people carrying large amounts of cash on the street. Thieves got away with ¥384 mill...

CEO Focus: Angelo Eco wants to build sustainable societies locally and abroad

By Jan Onghanseng
-    May 15, 2017

A Japanese company believes that small pockets of change are more effective in addressing the world’s biggest challenges. His ambitious vision invo...

SOMIC Ishikawa stakes future on new markets and products

By Jan Onghanseng
-    Apr 26, 2017

A leading car components manufacturer in Japan is capitalizing on its competitive advantages to improve its chances of securing hold in markets in ...

CULTURE & TRAVEL

On the Daoism of ‘Dudeism’

By John L. Tran
- via The Japan Times    May 16, 2017

As the phrase goes, “s—- happens.” Walead Beshty explores different ways that it may happen, and in doing so, he gently suggests ...

Poland’s Jet Story finds success in the U.S. and Europe

By Jan Onghanseng
-    Aug 31, 2016

With a recent change in brand, Polish business jet operator Jet Story is hoping to attract a larger clientele, specifically in Western Europe and t...

Puro Chile: Unique aesthetic, shared sensibility

By Francis Pacheco
-    Aug 30, 2016

Puro Chile was formed in 2004 to promote the best of the Chilean architecture and design, which is characterized by simplicity and adaptability to ...

latest special features:

Upcoming Reports from

Singapore 2017

See Preview »

After celebrating 50 years of independence in 2015, Singapore enters a new phase in its history. With this recalibration, the world is keen to know...

Northwest USA 2017

See Preview »

Global Media Inc. continues its coverage of the United States by returning to the dynamic business environment of Northern California and heading f...

Kazakhstan 2017

See Preview »

2016 was a landmark year for Kazakhstan. It marked the 25th anniversary of the independence of Central Asia’s largest country and establishment of ...

Japan 2017, Part 2

See Preview »

Following a successful report on Tokyo and Osaka, GMI returns to Japan to cover the rest of the country. While Japan, of course, boasts of glob...

Taiwan 2017

See Preview »

Celebrating over 35 years since the enactment of the Taiwan Relations Act, the Republic of China (Taiwan) and the United States share a special bon...

Southern California 2017

See Preview »

During his state visit to the United States in April 2016, Japanese Prime Minister Shinzo Abe reaffirmed his confidence that Japan and the United S...




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile