You are here: HomeBusiness › NSD strengthens global grip on sensors market

Business

NSD strengthens global grip on sensors market

By Jan Onghanseng
-    Apr 05, 2017
Credit : GMI Post

Established in 1955, NSD Corporation in the city of Nagoya manufactures heavy-duty position measurement sensors that caters mostly to the steel and automotive industries. It has established a reputation for the reliability, longevity and durability of its products.

NSD Corporation’s main manufacturing facility in Nagoya, Japan.

Because it operates in a specialist market with very little competition, NSD is largely unaffected by slumps in the global or domestic economy.

“We have no specific competitor in Japan because our products are very niche. Most sensor makers focus on the mass market. From their view, this is a very small market. But from my view, it’s a very good market with lots of opportunities,” said President Yoshiyuki Yamashita.

Although it is mostly focused at home and on Asia, NSD is planning to expand to North America in the next few years. In the United States, where the company has partnered with local companies and joined several exhibitions, it has seen promising results.

“Many of the U.S. customers and engineers believe that things that are made in Japan. Japanese brands mean high quality and many are a hit in the U.S. market. They also believe in Japanese technology,” Yamashita said.

Proud to come from Aichi, the home of many Japanese manufacturing giants, like Toyota and Denso, NSD is confident that it will score a huge success when they fully expand overseas.

REGIONAL

Masatoshi Naito: ‘The other face’ of Japan

By Martin Laflamme
- via The Japan Times    Jun 24, 2018

When Masatoshi Naito first began researching Tohoku folklore, he expected to find places "haunted with a macabre atmosphere." Instead, he stumbled ...

Texas-Japan Summit: Innovating regional relationships

By Irene Hirano Inouye, President of the U.S.-Japan Council
-    Apr 10, 2018

For its second regional summit, the U.S.-Japan Council selected Texas for its venue because the state has remained a leading destination for foreig...

Business opportunities in Latin America for Japanese companies

By Javier A. Mazon
-    Mar 26, 2018

Thanks to Texas' proximity to the emerging markets of Central and South America, several major Japanese companies with significant investments in L...

BUSINESS

Okinawa monorail system to experiment with ticket gate Alipay payments for Chinese

By Kantaro Komiya
- via The Japan Times    Jun 21, 2018

An Okinawa monorail firm said Thursday it will experiment with accepting fare payments made by Alipay, a QR code-based platform run by China’...

It's time to turn manufacturing on its head

By Tony Richards, President and CEO of Impact Dakota
-    Apr 24, 2018

The leader of a major business group in North Dakota has issued a call for government and industries to break away from long-held notions about eco...

An American SME enjoys success in Japan with a start-up distributor

By Doug Taeckens, CEO of Pace Solutions
-    Apr 04, 2018

As Japan is a very complex market, some American companies have found it hard to succeed in the country without a partner that has in-depth knowled...

CULTURE & TRAVEL

Japanese-style hospitality at the heart of Eurasia

By Francis Pacheco
-    Aug 28, 2017

Located at the heart of Kazakhstan's financial and cultural center, Rixos Almaty takes in pride in how its own brand of service and makes sure that...

DEN: The airport of the future has arrived

   Jun 07, 2016

Denver International Airport celebrated a milestone last year with the opening of a Westin hotel connected to its iconic Jeppesen Terminal.

Las Vegas airport gets facelift for the luxury traveler

   Jun 07, 2016

Las Vegas's McCarran International Airport unveiled a multimillion dollar refurbishment aimed at welcoming visitors wanting to experience a revival...

latest special features:

Upcoming Reports from

Australia 2018

See Preview »

Global Media Inc. and Foreign Affairs, following the successful 2012 report, return to Australia this year, to highlight the country's increasing i...

Ireland 2018

See Preview »

The Japan Times, in partnership with Global Media Inc., is tentatively set to publish a Special Report on Ireland in October. The report will celeb...

Eastern USA 2018

See Preview »

Stretching from Virginia to Maine, the Mid-Atlantic and New England states were part of the Thirteen Original Colonies that declared independence f...

U.S. Great Plains 2018

See Preview »

2018 is an exciting year for the Great Plains because Omaha, the capital of Nebraska, hosts the 50th anniversary of the Japan-Midwest Conference. T...

South Korea 2018

See Preview »

As one of Asia’s most stable and most dynamic economies, South Korea maintains its status as a global leader because of its commitment to free trad...

Texas 2018

See Preview »

The fourth-largest source of foreign direct investment in Texas, Japan has accounted for for more than 200 investments and projects over the last d...




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile