Established in 1955, NSD Corporation in the city of Nagoya manufactures heavy-duty position measurement sensors that caters mostly to the steel and automotive industries. It has established a reputation for the reliability, longevity and durability of its products.
Because it operates in a specialist market with very little competition, NSD is largely unaffected by slumps in the global or domestic economy.
“We have no specific competitor in Japan because our products are very niche. Most sensor makers focus on the mass market. From their view, this is a very small market. But from my view, it’s a very good market with lots of opportunities,” said President Yoshiyuki Yamashita.
Although it is mostly focused at home and on Asia, NSD is planning to expand to North America in the next few years. In the United States, where the company has partnered with local companies and joined several exhibitions, it has seen promising results.
“Many of the U.S. customers and engineers believe that things that are made in Japan. Japanese brands mean high quality and many are a hit in the U.S. market. They also believe in Japanese technology,” Yamashita said.
Proud to come from Aichi, the home of many Japanese manufacturing giants, like Toyota and Denso, NSD is confident that it will score a huge success when they fully expand overseas.