You are here: HomeBusiness › An American SME enjoys success in Japan with a start-up distributor

Business

An American SME enjoys success in Japan with a start-up distributor

By Doug Taeckens, CEO of Pace Solutions
-    Apr 04, 2018
Credit : GMI Post

According to the U.S. Commercial Service, Japan is the world’s third-largest economy and fourth-largest buyer of American products, with total purchases amounting to more than $66 billion every year. Certainly, Japan, while remaining a desirable market for U.S. manufacturers, is not an easy market.

Pace Solutions International CEO Doug Taeckens

The Japanese market is very complex and it can be difficult for American companies to be successful without a partner that has in-depth knowledge of the country’s distribution system. It is often very challenging to make a connection with a Japanese distributor without an introduction. And, when a connection is made, it may take several months to develop a level of trust that will allow a relationship to move forward.

Jokari/U.S., Inc., a manufacturer of kitchen and household products, utilized a large established distributor in Japan and had enjoyed some success. When three key executives of that distributor left the company and started their own distribution company, we had a tough choice: to play it safe and stay with a large established distributor or to take a risk and go with a start-up distributor, Aozora.

We decided to go with the new distributor primarily because of our personal relationship with those three executives who all had comprehensive knowledge and our belief in their ability to expand our business.

Aozora distributes housewares, toys, stationary and hobby products. It sells products to a wide variety of retailers, such as Aeon, Itoyo, Tokyu Hands, Toys R Us and Cainz.

Jokari stills enjoys a successful partnership with Aozora and continues to see growth in the Japanese market. A somewhat risky and difficult decision has worked out well and is a testimony to the importance of developing strong personal relationships with your international partners.

REGIONAL

Masatoshi Naito: ‘The other face’ of Japan

By Martin Laflamme
- via The Japan Times    Jun 24, 2018

When Masatoshi Naito first began researching Tohoku folklore, he expected to find places "haunted with a macabre atmosphere." Instead, he stumbled ...

Texas-Japan Summit: Innovating regional relationships

By Irene Hirano Inouye, President of the U.S.-Japan Council
-    Apr 10, 2018

For its second regional summit, the U.S.-Japan Council selected Texas for its venue because the state has remained a leading destination for foreig...

Business opportunities in Latin America for Japanese companies

By Javier A. Mazon
-    Mar 26, 2018

Thanks to Texas' proximity to the emerging markets of Central and South America, several major Japanese companies with significant investments in L...

BUSINESS

Okinawa monorail system to experiment with ticket gate Alipay payments for Chinese

By Kantaro Komiya
- via The Japan Times    Jun 21, 2018

An Okinawa monorail firm said Thursday it will experiment with accepting fare payments made by Alipay, a QR code-based platform run by China’...

It's time to turn manufacturing on its head

By Tony Richards, President and CEO of Impact Dakota
-    Apr 24, 2018

The leader of a major business group in North Dakota has issued a call for government and industries to break away from long-held notions about eco...

Tmax Soft: A leader in software solutions

By Kim Vidal
-    Mar 12, 2018

In an industry dominated by a few players, TmaxSoft stands out because of its innovative approach to data management, as well as its unique value p...

CULTURE & TRAVEL

Japanese-style hospitality at the heart of Eurasia

By Francis Pacheco
-    Aug 28, 2017

Located at the heart of Kazakhstan's financial and cultural center, Rixos Almaty takes in pride in how its own brand of service and makes sure that...

DEN: The airport of the future has arrived

   Jun 07, 2016

Denver International Airport celebrated a milestone last year with the opening of a Westin hotel connected to its iconic Jeppesen Terminal.

Las Vegas airport gets facelift for the luxury traveler

   Jun 07, 2016

Las Vegas's McCarran International Airport unveiled a multimillion dollar refurbishment aimed at welcoming visitors wanting to experience a revival...

latest special features:

Upcoming Reports from

Australia 2018

See Preview »

Global Media Inc. and Foreign Affairs, following the successful 2012 report, return to Australia this year, to highlight the country's increasing i...

Ireland 2018

See Preview »

The Japan Times, in partnership with Global Media Inc., is tentatively set to publish a Special Report on Ireland in October. The report will celeb...

Eastern USA 2018

See Preview »

Stretching from Virginia to Maine, the Mid-Atlantic and New England states were part of the Thirteen Original Colonies that declared independence f...

U.S. Great Plains 2018

See Preview »

2018 is an exciting year for the Great Plains because Omaha, the capital of Nebraska, hosts the 50th anniversary of the Japan-Midwest Conference. T...

South Korea 2018

See Preview »

As one of Asia’s most stable and most dynamic economies, South Korea maintains its status as a global leader because of its commitment to free trad...

Texas 2018

See Preview »

The fourth-largest source of foreign direct investment in Texas, Japan has accounted for for more than 200 investments and projects over the last d...




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile