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Peruvian air service expands brand to Asian tourists

By Karl Cryer
-    Jul 20, 2015
Credit : GMI Post

With the growing popularity of Peru as a tourist destination, Aero Transporte SA (ATSA) wants to broaden its business beyond the local charter services for freight and passengers and VIP flights, the original model on which the company was set up in 1980.

With the emergence of a new class of discriminating travelers, Aero Transport SA has inaugurated VIP charter service to add to the passenger and freight charter flights that it has carried out for the past 35 years.

Operating from the Jorge Chavez International Airport in the capital Lima, ATSA also carries out emergency evacuation flights when needed. Until recently, the company saw the bulk of its business coming from charter flights for the oil and gas industry.

But, the company wants to widen its market as the country gets more prosperous and nurtures a growing middle class.

ATSA CEO Carlos Cueva said: “We want to refresh our brand to be more colorful. Most of the population is learning new ways to fly because the regular airlines are growing year after year. We understand that Peruvian entrepreneurs are learning about chartering VIP flights.”

With the recent slump in oil prices and aviation fuel, ATSA is looking towards wealthy Asian tourist for its charter VIP flights.

“Asia is an engine of the world now. In the last two decades the main investors in Peru have been Asian. It’s a principal market for us, and we’re interested in the potential of its tourism industry,” Cueva said.

ATSA has a fleet four Beechcraft and three PiperCheyenne turboprops for passenger charter flights, and one Gulfstream and one Astra jet for VIP clients. Its cargo fleet is made up of four Antonov and two Beechcraft aircraft.

The airline began a VIP charter service to Sao Paolo in Brazil as the city has seen a surge in arrivals of Asian travelers.

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