You are here: HomeLos Angeles 2014 › Food

Maeda-en

Three decades of brewing healthy and cool delights

By Conrad Becker
- Mar 27, 2014
Credit : GMI Post


Maeda-en President Taku H. Maeda

While green tea has been a very common drink with a centuries-old history in Japan, the brewed beverage has gained popularity in the United States only in the last decade, thanks mainly to several studies noting its many health benefits.

When Taku H. Maeda came to Dallas, Texas in 1984, the Japanese entrepreneur had one mission: to make his country’s beloved green tea popular among Americans.

After moving to Irvine, California five years later, Maeda-en became the first major importer of Japanese green tea in the United States.

Committed to delivering only high quality products, Maeda-en imports only green tea from Japan, widely considered the best in its class.

Thirty years after arriving in the United States, the company has expanded its business to Canada, Mexico, Southeast Asia, the Middle East, and Australia.

In 1993, Maeda-en introduced green tea ice cream, and followed that up with “mochi” ice cream (a Japanese-style rice cake filled with ice cream).

Both products have become highly sought after and the company has begun producing them in Australia.

Not content with offering 50 different green tea products, and 30 different green tea ice cream and “mochi” ice cream products, Maeda-en remains focused on its goal of developing more delicious goods to sell around the world.

 

- Originally prepared by Global Media for The Japan Times Special Report on Los Angeles 2014 (Credit: Conrad Becker)  

Morinaga Nutritional Foods

Morinaga offers healthy options

By Philippe Le Saux
- Mar 27, 2014
Credit : GMI Post


Morinaga Nutritional Foods offer five varieties of its highly popular silken style tofu.

When Morinaga developed aseptic packaging for its tofu product nearly three decades ago, the Japanese food giant was able to extend the shelf life of its silken style tofu to one year and allow for its refrigeration free transport. With this break through packaging, the food giant acquired the benefit of being able to export its sought after silken style tofu.

Thus was born Morinaga Nutritional Foods in Torrance, California in 1985. Later, to address the growing demand for its silken style tofu across the United States, Mori Nu opened a state- of-the-art production facility in Oregon in 1997.

“Our soy beans are from Ohio, so we produce everything here in the United States,” explained President and Chief Executive Officer Hiroyuki Imanishi. “Our product is very different from the more common water packed tofu. In the United States, there are about 130 tofu manufacturers, but we are the only one that Morinaga offers healthy options uses aseptic packaging. We also have a new line, which uses a different coagulant and is much more traditional.”

After the U.S. Food and Drug Administration approved claims that the likelihood of heart disease is reduced with a daily intake of soy protein, Mori Nu’s sales climbed steadily. Half of the total sales come from Asian communities in the U.S., while the remainder is equally divided between non Asian consumers and the export market, with Europe being the largest.

In the future, Imanishi will focus on developing more business within the U.S. and other export markets, particularly in Central and South America.

“We want to make people more aware of the positive benefits of our packaging. For instance, with our packaging there is no space for water to be released from the tofu despite the extended shelf life, which makes our tofu fresher,” said Imanishi.

 

- Originally prepared by Global Media for The Japan Times Special Report on Los Angeles 2014 (Credit: Philippe Le Saux)

 

Mutual Trading Co.

Bringing sushi to America, a peaceful offering to the world

Mar 27, 2014
Credit : GMI Post


Mutual Trading Co., Inc. Chairman Noritoshi Kanai

Bringing peace through culinary culture,” has long been the vision of Noritoshi Kanai, chairman of Mutual Trading Co., Inc.

Tracing its origins to Los Angeles back to 1926, Mutual Trading began as a coop supplying Japanese food to a handful of grocery stores in the city’s Little Tokyo.

Nearly 90 years later, the company can claim to have introduced to the United States in 1964 what was once considered the pinnacle of exotic cuisine, “edomae” sushi, at Kawafuku Restaurant, the first sushi bar outside of Japan.

Now very mainstream and offered by more than 21,000 Japanese restaurants across the country, “edomae” sushi continues to grow in popularity domestically and internationally, bringing great culinary joy around the world.“

“I’m now 90 years old. I still think of Japanese food and its growing future as a nutritious, delicious and a culturally exciting food for the world to enjoy. It won’t ever disappear,” Kanai said confidently.

Today, Mutual Trading is known as a global ambassador of Japanese food. It’s that passion for authentic Japanese has made the company the premier distributor of Japanese food and alcoholic beverages in America.

 

- Originally prepared by Global Media for The Japan Times Special Report on Los Angeles 2014 (Credit: Jose Sanchez)

Los Angeles 2014 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

Next :  

latest special features:

Upcoming Reports from

U.S. Great Lakes 2018

See Preview »

With a relationship going back more than 160 years, the United States and Japan share very deep historical ties. And the Midwest states of Illinoi...

Germany 2018

See Preview »

The economic center of gravity shifts further towards Asia. With over 4 billion people, Asia is becoming a more sophisticated consumer market for g...

Japan 2018

See Preview »

As Abenomics shows signs of working, Japan is experiencing record growth. The world is keen to see Japan’s next steps for its comeback as the Asian...




  • Global Media is your partner in reaching a powerful international audience through high-level economic reporting.

    Our ambition is to highlight under-reported developments and opportunities around the world, and allow leaders in these regions and sectors to take their message to the highest global level. We partner with top media to communicate with the world’s most powerful audiences. We specialize in communication and branding initiatives that help our clients effectively get their messages to their existing and potential partners. We achieve results for our clients by introducing them and their initiatives to an audience of elite international business and government leaders.

    Global Media Inc. is an independent media agency with offices in Hong Kong and Canada. GMI has more than a decade of experience in the writing, researching, and production of promotional country reports, with media partners from East Asia to North America. We have teams worldwide that develop country and thematic reports on the latest economic trends and developments.

    We are a media partner of Foreign Affairs,the United States’ most influential publication, published by the New York-based Council on Foreign Relations.

    Nearly a century old, there isn’t a more influential or higher-reaching publication in the United States than Foreign Affairs. The journal is ranked #1 in influence by U.S. opinion leaders in a recent nationwide study conducted by Erdos and Morgan, the premier business-to-business research firm. Their findings place Foreign Affairs ahead of all media, both print and broadcast, including The New York Times, The Wall Street Journal, The Economist, and The Washington Post.

    Testimonials:

    “We were extremely impressed with how efficient, well-coordinated, responsive and reliable the Global Media Inc. team was. We owe them a lot for their professionalism. We were very pleased with the outcome, and the article was very well-written. We hope to have an opportunity to work with Global Media Inc. again in the near future.� – Japan Airport Terminal Co. Ltd.
    “The Global Media team’s professionalism was excellent. Their team was great and always gave us the right suggestions and information. The product was excellent, and we were very happy to have such a great opportunity working with their excellent team.â€� – National Graduate Institute of Policy Studies (GRIPS)
    “We were honored to be chosen as one of the good universities in Japan. This article conveyed Seigakuin University’s educational ideals and the message from President Akudo. The advertisement was conspicuous and gave a good impression that Seigakuin nurtured students to contribute to world peace. We really appreciated what Global Media Inc. had did for us.â€� – Seigakuin University

    Whom we have featured:

    • Australian Prime Minister Julia Gillard
    • Australian Foreign Affairs Minister (and former Prime Minister) Kevin Rudd
    • Japanese Prime Minister Shinzo Abe
    • Qatari Minister of International Trade and Industry Dato’ Sri Mustapa bin Mohamed
    • Japanese Minister of Education, Culture, Sports, Science and Technology Yoshiaki Takaki
    • Taiwanese Foreign Minister Yang Chin-Tien
    • Taiwanese Finance Minister Lee Sush-Der
    • Taiwanese Economic Affairs Minister Shih Yen-Shiang
    • Taiwanese National Science Council Minister Lee Lou-Chuang,
    • Taiwanese Deputy Minister of Transport and Communications Yeh Kuang-Shih
    • Taiwanese Political Deputy Minister of Education Dr. Lin Tsong-Ming
    • Indonesian Ambassador to the United States Dr. Dino Patti Djalal
    • Indonesian Investment Coordinating Board Chairman Gita Wirjawan
    • Philippine President Benigno S. Aquino III
    • Philippine Senate President Juan Ponce Enrile