For more than three decades, PT Surya Semesta Internusa Tbk has played a huge role in the development of Indonesia. Over that period, the company diversified its activities into construction, building materials, property development, industrial estate development and hospitality – all in fulfilment of, in the words of President Director Johannes Suriadjaja, a “dream of becoming an investment company.”
Currently focusing on hospitality, construction and industrial estate development, the company forged partnerships with luxury chains Sol Melia Hotels and Resorts of Spain and Banyan Tree Resorts of Singapore. But next year, the subsidiary Surya Internusa Group plans to open budget hotels to cater to a huge domestic market.
“In 2011, we will launch and manage our own brand. The target is to build 20 hotels in the next three years, each with about 125 to 150 rooms,” he said.
Its foray into infrastructure is unsurprising because the company’s history is deeply rooted in construction. In the 1970s, it was involved in infrastructural works, airports (Surabaya) and roads (Trans-Sumatra highway) before venturing into highrise developments.
“We want to be involved in the construction of civil works and private sector infrastructure. We gather experience so that when tenders become available on public sector works, we will be ready,”
Of the company’s property portfolio, the largest is its Suryacipta City of Industry, a 1,400-hectare industrial estate located in Karawang, West Java, about 60 minutes away from Jakarta.
“The industrial park is doing very well now. Demand is high and we’ve begun to expand our site. If the economy keeps growing, within two years, we will be out of space and will need more land,” said Suriadjaja.
“At Suryacipta City of Industry, we believe at the core of every business are people, products, and profits. Within an eco-friendly estate of over 1,400 hectares, we provide you with an environment to make the best of your investment. We invite you today to join a number of international manufacturing, electronics, food, and automotive companies that made Suryacipta their home. Tomorrow will not just be another day – it will be the day,” he added.