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Renesas Electronics America

At the global core of innovation

By Philippe Le Saux
- Jul 29, 2014
Credit : GMI Post


Renesas Electronics America President Ali Sebt

Around the world, Silicon Valley has become synonymous with innovation and transformation. Located in the world’s hotbed of high technology, Renesas Electronics America Inc. has played an essential part in the Japanese parent company’s initiative to grow globally.

“Our company is going through a transformation process and as part of this process, we are first and foremost transitioning from being Japan-centric to being global.

Compared to other overseas headquartered companies operating in the Americas, we can say that we are one of, if not the most global company out here,” said President and Chief Executive Officer Ali Sebt.

“Many CEOs in Silicon Valley will say that it is not competition, but market transformations that make them lose sleep. And many transformations are happening here. Silicon Valley creates new paradigms, whereas other regions are more focused on inventing new solutions,” he also said.

Renesas Electronics America has also fully capitalized on the huge talent pool in the area.

“Hiring Silicon Valley talent allows us to take part in the innovation cycle. We also benefit from very rich software ecosystems that are redefining our economy. When you look at the new apps economy, it was invented and is being nurtured here,” Sebt said.

“All of this is being accomplished based on the acknowledgment that we now live in a borderless society,” he added.

 

- Originally prepared by Global Media for The Japan Times Special Report on Northern California 2014 (Credit: Philippe Le Saux)

Fujitsu Semiconductor America

Fujitsu stays on top of the game

By Philippe Le Saux
- Jul 29, 2014
Credit : GMI Post


Fujitsu Semiconductors America President Satoru Yamaguchi

Before the original tech boom of the 1990s, Japan was a global hotbed for high-tech innovation. Japanese companies impressed the world with highly coveted electronic products and gadgets.

With the rise of Silicon Valley, Japanese leaders, including Fujitsu Semiconductor America, adapted swiftly to the changing demands and landscape of the industry.

From its headquarters in Sunnyvale, FSA provides industry-leading semiconductor products, integrating hardware, and software to create intelligent, cost-effective platforms that reduce the development time for advanced, environmentally friendly solutions required in the global consumer, communications, automotive and industrial markets.

These include imaging, graphics, memory and other products.

President Satoru Yamaguchi believes it is vital for FSA to be in Silicon Valley.

"In the Bay Area, there are very many venture capitalists, lawyers, incubation centers, universities and other factors that support start-up companies. Being located at the heart of innovation, we have access to all those resources that are determining the future of the market," Yamaguchi said.

Doubling as a marketing and sales branch for the Fujitsu parent company in Japan, FSA succeeds in the United States because of the local knowledge provided by its workforce, which is 85 percent American.

"The more innovation that comes out of America, the more important Fujitsu becomes. America is Fujitsu Semiconductor’s most important market, so we are definitely committed to the U.S. and our customers here," Yamaguchi said.

 

- Originally prepared by Global Media for The Japan Times Special Report on Northern California 2014 (Credit: Philippe Le Saux)

Northern California 2014 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

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