“We had to make a choice – fold to the multi nationals or to compete. Our CEO chose to make a significant investment and it has paid off,’ recalled Flying Fresh Air Freight Senior Vice President Pablo Rodriguez.
From its beginnings as a family-owned low-cost carrier back in 1989, Flying Fresh Air Freight has soared to new heights to become Canada’s leading forwarder of perishable goods.
Headed by CEO and Founder Brendan Harnett, the company has managed to compete with multinational forwarders in the country by remaining agile and swift in its operations.
“Domestically, we are the leaders. We move about 80 percent of Canada’s perishable domestic air freight,” Rodriguez said.
With expansion already underway in U.S. cities, such as Seattle and Boston, Flying Fresh Air Freight is determined to further widen its network to at least 15 more locations in the next three years.
As demand for Canadian Dungeness crab, lobsters, cherries, pine mushrooms, oysters and salmon increase in Asia, the region has become a critical part of the company’s international growth plans.
“Our CEO, Mr. Brendan Harnett and Vice President for Corporate and Government Affairs, Mr. Sandy Moreland, spend considerable time in Asia as the focus has been to increase our market share in the region. We are also extremely open to developing partnerships and opportunities, and outsourcing like-minded companies,” said Rodriguez.
Flying Fresh Air Freight aims to step up its business in dry cargo and other fast-moving goods, such as machinery and medical devices, while not losing sight of its hold on and expertise in the shipment of perishable cargo.
“Our passion is perishables. That is something we will not deviate from. We want to be known as a global leader in perishables,” he stressed