Because of its geographic location, Thailand has upheld its reputation as an economic hub in Asia for many decades. And recently, the country has made its mark around the world for its thriving creative industries, with Thai designers – from architects to fashion designers – becoming well-known names for their inventiveness.
For Design 103 Chairman Chuchawal Pringpuangkeo, fame and fortune was never his priority.
“We are not working for money. We are not working for fame. We want to build something that will fit the needs of our clients,” he said.
After spending time in the United States, Pringpuangkeo realized that his skills would be utilized better back in Thailand: “I felt that people in Thailand needed my help more than in the States.”
After returning to Thailand in 1968, Pringpuangkeo opened his design firm hoping it would build the country’s creative sector. Design 103 was envisioned to become more than just a consultancy but more as creative collaborators.
“We want to establish ourselves as our clients’ partner; not the architect, not the designer. But, we want to be your partner. When they succeed, we succeed,” said
As a one-stop creative service, Design 103 looks toward the future with much optimism. As ASEAN launched its Economic Community at the start of this year, Design 103 is excited over opportunities to work with clients around Southeast Asia as the firm strives to become the No. 1 design firm in Thailand and the ASEAN region.