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Restaurant Fuji: Bringing traditional Japanese cuisine to Lima for more than 40 years

Mar 23, 2017
Credit : GMI Post

Arriving in Lima from Japan’s Shizuoka Prefecture in 1973, Muneaki Fukasawa and his wife came upon an opportunity to open a new business in Lima and decided to introduce the art of Japanese cuisine to this distant South American country.

Culinary pioneer: Muneaki Fukusawa introduced authentic Japanese cuisine to Peru in the 1970s.

Fukasawa named his Japanese restaurant FUJI, in honor of his hometown close to where the iconic Japanese mountain is located. FUJI opened to much acclaim as residents of Lima welcomed an authentic Japanese restaurant, which soon attracted many Japanese businesspeople, diplomats and tourists.

“Fusion cuisine is getting very popular, but I think, it is important to let the Peruvian public know what real traditional Japanese cuisine is,” Fukasawa explained.

Having nurtured close relationships with the largest Japanese multinationals in the city, FUJI not only counts Japanese businesspeople as its guests, but also local executives and tourists from around the world.

In recognition of his outstanding contribution to the promotion of Japanese cuisine overseas, Fukasawa, in 2015, received an award from the Japanese government.

And, as an ambassador of the “Cool Japan” project of Japan’s Ministry of Agriculture Forestry and Fisheries, Fukasawa continues to promote Japanese cuisine in Peru and other South American countries.

Article Tags: Peru, Japan, Cuisine, Fuji

Logistics takes center stage in Peru

Mar 23, 2017
Credit : GMI Post

While mining remains the dominant industry in Peru, many take for granted the other sectors that support mining operations from behind the scenes to ensure that they run smoothly. And among these low profile, but vital sectors, is the logistics industry.


COISAC General Manager Yolanda Idrogo

Grupo COISAC has been providing logistics support to many of Peru’s largest companies for over 55 years. Specializing in nationwide heavy load logistics, COISAC has worked with the likes of Cerro Verde, Antamina and Grana y Montero.

“We build trust with our clients. We have worked for 18 years with Grana y Montero and for 16 consecutive years with Red de Energia del Peru of the ISA Group,” said General Manager Yolanda Idrogo.

Because of time-sensitive demands, trust is vital to the success of all logistics companies. COISAC has built a reputation of reliability because of its committed and hardworking staff and managers.

“The trust that our clients place in us is very humbling and honorable. They appreciate our punctuality, traceability and security in our operations and services,” Idrogo said.

At the start of 2017, Idrogo remains optimistic about the opportunities available to all foreign investors in Peru.

“We want future international clients to choose COISAC as their logistics operator,” said Idrogo. “Leave all of your problems to us and we will solve them.”

Exalmar, 3rd largest fishmeal and fishoil producer, looking for new markets in Japan

Mar 23, 2017
Credit : GMI Post

For more than 40 years, Pesquera Exalmar has supplied high-quality fish feed and seafood products to Japanese aqua feed producers. Buoyed by its continuous success in Japan and in other parts of the world, the company was confident enough to go public in 2010 and listed its shares on the Lima Stock Exchange, later issuing corporate bonds in the international market.

Pesquera Exalmar CEO Rossana Ortiz Rodriguez

Through sustainable fishing and socially conscious business practices, the company has become the world’s third-largest fishmeal and fish oil producer. And Pesquera Exalmar remains very optimistic about its long– term future in Japan, whose market is one of the world’s most discerning when it comes to seafood.

“The mission of Exalmar and our values show the importance we place on sustainable growth, based on our ability to adapt and innovate, transparent communication with our stakeholders and commitment to the preservation of marine resources and the development of human talent, improving and transforming people’s living conditions. Our priority to support local fishermen has driven shareholder value since our inception,” said CEO Rossana Ortiz Rodriguez.

Four years ago, to further expand its revenue sources, Exalmar launched a new “direct human consumption” business unit, in the categories of frozen products (giant squid, mackerel, jack mackerel, mahi mahi, squid, scallops, silver smelt, anchovies and swordfish) and value-added products made from giant squid (breaded sticks and burgers, nuggets, non-breaded burgers and a seafood mix).

The company sees Japan as a market for fishmeal and fish oil, as well as for giant squid and value- added products.

“The Japanese market is attractive for us because it lines up with our values. They are very open and direct, and they cherish long-term relationships. A long–term partnership with Japan is a win-win for both parties,” said Ortiz, who has lived in and learned much about the country, thanks to the Japanese International Cooperation Agency’s Japan Exchange and Teaching program.

“My vision for Exalmar is to strengthen our relationship with Japanese and Asian partners. Peru is the base of the fishmeal and fish oil value chain and other products for human consumption. Our commitment is to deliver healthy food with high quality and protein value to our Japanese partners,” she added.

Peru 2017 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

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