From its humble beginnings as a local health food store in Utah in 1982, Sunrider International grew robustly in just a short time. After expanding internationally in the mid 1980s, the company moved its headquarters to Southern California.
Sunrider International researches, develops, and manufactures over 400 health, weight management, and beauty products in its 1 million square foot Los Angeles manufacturing plants.
To complement its products, the company also formulates fitness programs for its clients.
Sunrider distributes products to 50 countries and regions, with over 1,000 stores worldwide. It operates both an award-winning franchise business and a direct sales business.
“We have had an office in Japan for 20 years, but we are not well known. Our market has All natural and healthy growth room for incredible growth. Our goal is to increase our market in Japan, and to attract the right people that will help us better market and distribute our products effectively,” said President and Owner Dr. Tei-Fu Chen.
By using natural ingredients and manufacturing their own products, Sunrider International has emphasized the importance of offering real food as a solution to many health issues that are undeniably beneficial to people all over the world. That focus on self manufacturing has enhanced the company’s international reputation.
“We have never forgotten our main goal and spirit here at Sunrider. We strive to create the best nutritional products and fitness programs. We believe that quality products in the long run will always pay off,” stressed the Taiwan born Dr. Chen.
– Originally prepared by Global Media for The Japan Times Special Report on Los Angeles 2014 (Credit: Conrad Becker)
