Last month, the much-awaited Vision Pro landed in Apple Store locations across Singapore, Japan, mainland China, and Hong Kong. Before its debut in Asia, Vision Pro was limited to the United States, where the product went on sale in February.
Expansion into the Asian market appears to be the way Apple chose to cement the Vision Pro’s position as the default virtual reality/augmented reality headset and broaden its customer base.
According to Forbes contributor Anshel Sag, Apple needs this expansion to succeed because of a slump in U.S. sales, where demand for the $3,499 headset dropped after the initial rush. In Japan, the most affordable Vision Pro SKU with 256 GB of built-in storage currently sells for over $3,700 (599,800 Japanese yen).
Apple is looking into other markets following the Asian launch, although the tech giant confirmed that the Vision Pro will be available in the United Kingdom, Canada, Australia, France, and Germany from July 12.
Analysts will be closely monitoring if these overseas launches will generate new interest and hype for Apple’s newest product.
Capable of seamlessly blending digital content with the physical world to deliver powerful spatial experiences, Vision Pro will also be Apple’s first 3D camera. With the Vision Pro, users will be able to record spatial photos and videos for future playback.
