Can an air purifier be both powerful and eco-friendly? South Korea-based Swasher Co. Ltd., formerly GONGGONG, not only thinks so — they’ve proven it. By merging innovative technology with a brand rooted in “Swirl,” “Safe,” and “Sustainable,” Swasher is setting a new benchmark in air purification.
A vision born from necessity
Swasher’s journey began with a personal mission. In 2018, amid record-low air quality in Seoul, Swasher Founder and CEO Sunun Lee searched for an effective air purifier for his grandmother, who needed clean air post-surgery. Confronted with waste-heavy, disposable filter purifiers, Lee envisioned a solution that used water as a natural filter, reducing waste and environmental impact. Swasher’s technology, which won the U.S. Industrial Design Award in 2022, purifies large air volumes and operates quietly and efficiently. Its adaptability to various water sources, including tap and rainwater, ensures Swasher is effective even in highly polluted areas.
Addressing a global challenge
Citing WHO data, Lee shared that 99% of the world’s population breathes air below acceptable standards. He adds, “Traditional purifiers often fall short in heavily polluted areas. With Swasher, we developed a solution that performs in any setting, with our second model launching this year to further improve air quality.”
Swasher’s design emphasizes sustainability. By reducing waste and energy consumption while maintaining high performance, Swasher offers a truly sustainable solution. Its water-based, filter-free approach meets global demand for eco-friendly products. “Sustainability isn’t just a feature—it’s the foundation of everything we do. We create products that serve our customers and respect our planet,” says Lee.
Following its success in South Korea, Swasher is preparing for global expansion. “Cities worldwide are investing in sustainable solutions. We see Swasher contributing to cleaner, healthier urban spaces,” Lee explains. Swasher’s technology aligns with smart city initiatives, making it ideal for public spaces, offices, and subways. “Our vision is for Swasher to be more than just an air purifier. We want it to be part of the infrastructure of future cities, ensuring clean air as a standard, not a luxury,” Lee adds.
A vision for the future of air purification
With a focus on eco-conscious innovation, Swasher’s mission is clear: to reshape the air purification industry and set new standards for sustainable design. “We’re committed to pushing boundaries,” says Lee. “Our water-based, filter-free technology is just the beginning. We aim to continue innovating to prioritize both health and the environment.”
Looking forward, Swasher is positioned to make a lasting impact on the global air purifier market, offering consumers a cleaner, greener choice
