Texas A&M University has been named the No. 2 most recognized public university in the United States, according to a national survey by Morning Consult. The ranking, based on brand familiarity among U.S. adults, places Texas A&M just behind UCLA and ahead of other high-profile institutions, highlighting the university’s rising national profile and growing influence in higher education.
The report reflects a combination of brand awareness, trust, and public perception, underscoring the success of Texas A&M’s efforts to expand its reach beyond Texas. As one of the largest universities in the country—with more than 74,000 students across its campuses—Texas A&M has emerged as a symbol of scale, ambition, and public service. Its commitment to research, military education, and practical innovation has positioned it as a leader in both academic and civic life.
“This recognition affirms what we know to be true: Texas A&M is an extraordinary institution with a story the world is ready to hear,” said Robert Ethan Braden, Vice President and Chief Marketing and Communications Officer. “Texas A&M is rising fast in the minds of the public — and for good reason. Driven and distinguished, Aggies are engineering a brighter, safer future with uncommon resolve. Through emotive storytelling and strategic visibility, we’re helping the world see Texas A&M for what it truly is: a force for good, a brand on the rise and a university delivering at scale with unmatched capacity, character and conviction. Texas A&M isn’t just a great university — it’s a marketer’s dream.”
University officials attribute the growing recognition to years of sustained investment in visibility and impact—whether through groundbreaking research, student success stories, or strategic engagement with industry and community partners. President Mark A. Welsh III noted that the university’s reputation is built on the consistent efforts of faculty, students, and alumni who embody the Aggie values of excellence and service.
As public universities navigate an increasingly competitive and fragmented higher education landscape, Texas A&M’s rise in national awareness reflects more than strong branding—it signals a deeper resonance with public priorities and a clear sense of institutional purpose.
