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Texas city launches investment plan to revive historic downtown area

Sneha Choudhary

Texas city launches investment plan to revive historic downtown area

Forming part of the Dallas-Fort Worth metro area, the Frisco Economic Development Corp. (Frisco EDC) has announced a pilot investment program to support the redevelopment of the city’s historic Rail District in the downtown area. The program will reimburse 50% of the approved costs of qualified projects upon their completion.

Frisco has launched an ambitious program to generate its historic downtown area.

To qualify for this incentive, projects must be Type-A improvement projects within Frisco’s Rail District and focus on the improvement and beautification of the area, such as streetscapes, interior infrastructure, sprinkler systems, roofing, flooring, HVAC systems, and facade enhancements (i.e. canopies, signage, and awnings).

This initiative aims to assist local businesses and property owners, as well as complement Frisco EDC’s ongoing investments to enhance the city’s tourism and commercial value.

To date, the Frisco EDC board has earmarked $3.9 million for the first phase of the project due to begin in August. The initial round of improvements will involve burying overhead electrical lines, carrying out flatwork infrastructure, and installing grease traps and trash compactor systems around the city.

“We are proud to launch an initiative that supports local businesses and advances the city’s priority to attract both the daytime and nighttime economy,” said Frisco EDC Chair Jason Dudle.

Meanwhile, Mayor Jeff Cheney stressed the program’s importance in attracting more visitors.

“Frisco EDC’s program directly supports our city council’s goal to revitalize downtown Frisco. With more than $68 million approved by voters for redevelopment projects, we are poised to make Frisco a strong tourism destination,” he said.

According to Frisco EDC Vice President Gloria Salinas, the city was named one of the most resilient cities in the United States. Salinas told GMI POST in an interview that the region’s diverse industry base, pro-innovation administration, and forward-thinking policies were key factors in making Frisco very attractive to families and corporations alike.

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Sneha Choudhary

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