In 1976, Jacobo Batinovich and business partner Roberto Sandoval started what has become one of the largest distributors of Japanese spare parts in Panamá, Auto Partes Japonesas.
“Since the beginning of our company, the only thing we’ve done is to grow, grow and grow exclusively with Japanese products. From the front bumper until the rear bumper, our product line is purely Japanese,” said President Jacobo Batinovich.
In the early 1980s, the company expanded its regional network by creating Auto Import International, which is based in the Colon Free Zone and distributes
its products to countries in South America such as Peru and Bolivia, as well in Central America and the Caribbean.
“Nowadays, business is very competitive, especially regarding prices of products produced in other countries. But when you buy a Japanese product, you get a warranty, efficiency, quality and peace of mind. ‘Made in Japan’ equals quality,” stressed Batinovich.
Thirty-seven years after, the company’s relationship with its Japanese partners has remained excellent, thanks to a shared professional-values ethic.
“Japanese culture is an important asset for business. Professionalism, loyalty and mutual respect are the keys of success,” said Batinovich.
“We are open to welcome more Japanese brands and products. For me, if it’s Japanese, I’ll take it with my eyes closed,” he added.
Note: This Special Report on Panama originally appeared in The Japan Times on October 30, 2103 (Credit: Philippe Le Saux)
