Toyota Motor has announced plans to invest up to $10 billion in its U.S. operations over the next five years, confirming remarks made last month by President Donald Trump during his visit to Tokyo. The commitment underscores Toyota’s long-term manufacturing presence in the U.S. at a time when federal policy shifts and market uncertainty are reshaping strategic decisions across the automotive sector.
Details about how the funds will be allocated have not yet been released. “We’ll announce the investment plans for the $10 billion as we get closer to making the investments,” said David Christ, Toyota’s U.S. sales chief, during the opening ceremony of the company’s new battery plant in North Carolina.
The announcement comes as the Trump administration intensifies pressure on global automakers to expand U.S.-based production and reduce reliance on imports. Toyota has previously faced criticism from the White House for importing vehicles manufactured in Japan and for its investments in Mexico.
Toyota’s latest commitment coincides with the official opening of its new $13.9 billion lithium-ion battery plant in Liberty, North Carolina. The facility is expected to create 5,100 jobs and support battery production for hybrid and all-electric Toyota models over the next decade. The company currently operates four hybrid battery production lines capable of supplying up to 600,000 vehicles annually, with three additional lines coming online next year.
Plans call for 14 production lines by 2034, though Toyota has scaled back earlier expectations for U.S. EV sales, citing regulatory changes under the Trump administration, including the rollback of federal EV incentives.
Despite softening national demand for EVs, with BloombergNEF forecasting a significant surplus in U.S. battery manufacturing capacity by 2030, Toyota continues to emphasize hybrid-electric models, which remain its strongest growth segment in the U.S. market.
Toyota’s cumulative U.S. investment now exceeds $50 billion, spanning nearly seven decades of domestic manufacturing.
