Ela Motors PNG, a subsidiary of the Toyota Tsusho Group, has 16 dealerships and two logistics centers in Papua New Guinea and has become the leading mobility-oriented distributor. Its extensive reach across the country reflects its unwavering commitment to reliable service and its provision of excellent products according to diverse target market segments and customers’ mobility needs.
Ela Motors PNG CEO Masaru Mikami said the company’s mission is “to produce happiness for the future society through transportation by building a new business model that support safe and reassuring movement for both people and goods.”
“Over the decades, we have been supported by society and the customers to establish a market share of over 50%. As such, we commit to contributing utmost satisfaction to our partners and customers,” he added.
In line with its vision to be “The Most Reliable Mobility Lifetime Partner,” the company aims to live up to the fundamental values of putting the customer first, keeping everyone safe and providing quality operations, according to Mikami.
Apart from Toyota vehicles, the company is also the authorized distributor of Yamaha motorcycles, boats and outboard motors, as well as Hino trucks, Massey Ferguson tractors, TJM Accessories and Bridgestone Tyres, all of which have become household names among diversified transport operators in Papua New Guinea.
As it aims to become “Your First Choice” on every occasion, Ela Motors, through its customer-centric approach, strives to develop a locally rooted network within the PNG’s various industries and serve customers beyond expectation.