One of Japan’s largest food and hospitality groups is the latest company that wants a share in the growing market of sushi restaurants in the United States. This month, Royal Holdings Inc. formed a California joint venture with Japanese sushi chain Choushimaru and trading house Sojitz.
The joint venture, Sushi-Ten USA, aims to open its first outlet in California, where the appetite of Americans for Japanese food has grown consistently over the years. The group has yet to decide on a name for its restaurants and the locations of all its future outlets.
Royal Holdings agreed to a partnership with Choushimaru because of its success in growing its restaurant business, while Sojitz has a proven track record in managing the supply chain for food ingredients.
The three companies are no strangers to each other when it comes to business. In 2021, Royal Holdings and Sojitz formed a partnership that introduced the Royal Host brand of restaurants in Singapore two years later. In another joint venture, Royal Holdings and Sojitz opened British-owned Costa Coffee cafes in Japan.
