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Seiko Epson buys digital printing startup Fiery for $590 million

Meca Miciano

Seiko Epson buys digital printing startup Fiery for $590 million

In its biggest acquisition since going public in 2003, printing technology leader Seiko Epson is closing a deal to acquire U.S. printing software developer Fiery for approximately $591 million by the end of the year. The deal will strengthen Seiko Epson’s position in the fast-evolving global digital printing space.

Three-year-old Fiery specializes in business-to-business software solutions for digital printing, focusing on developing software that improves the efficiency and quality of commercial and industrial digital printers.

Fiery to be acquired by Seiko Epson (Photo source: PR Newswire)

Although new to the industry, the company has made a big impact on digital printing. In 2023, it reported consolidated sales of $200 million and a pretax net profit of $55 million

Digital printing, in contrast to traditional printing, offers several advantages that are increasingly important for businesses today. Traditional printing requires creating plates for each job, a costly and time-consuming process that produces more waste.

On the other hand, digital printing allows businesses to handle smaller print runs with more variety while reducing waste and increasing efficiency.

Fiery’s software further enhances these benefits by managing multiple machines simultaneously and improving color accuracy, which are important considerations for industries that rely on precision printing.

The global digital printing market is projected to grow to $45.9 billion by 2029, according to a forecast by Indian market research firm Mordor Intelligence. This represents a 37% increase from 2024, indicating the strong demand for digital printing technologies across industries.

Meca Miciano

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